Strategic marketing is basically a forward-looking, long term, smart plan and an overall strategic game plan for any firm or any company with the basic purpose of attaining a sustainable competitive edge by knowing the desires and needs of their customers. The plan should be organized around and focused on the goals of the firm and the strategies involved should be such that they make sense and are able to be put into action in a timely manner. There are numerous marketing strategies, each with their own level of success and setbacks, and it is not the task of a marketing plan to ascertain which marketing strategy to use for a particular firm. Instead, the plan should be able to establish what strategy would be most effective, which marketing tactics would yield the most positive results, and the costs involved in implementing each particular strategy.
There are two main types of strategic marketing: strategic marketing and creative marketing. Creative marketing tends to be more emotional and therefore, more prone to failure because emotions have a way of clouding your critical thinking. While a thorough planning process for any campaign is an important part of any campaign, allowing the emotions and impulsive decision-making to take precedence in the planning process is not. For this reason, the planning process of a strategic marketing campaign should be done in an orderly fashion, and this can best be achieved by enlisting the aid of a strategic marketing consultancy.Gawdo has smart plan for marketing your brand.
In order to achieve and maintain a certain level of consistency in the planning and execution of a strategic marketing campaign, it is important to utilise a strategic management consulting firm. These consultants are usually independent of their clients and therefore are better placed to understand your organisation and what direction it may be heading. In addition, they are better equipped to advise you on a strategy that will not only address your immediate needs, but may also lead to strategic growth in the future. This type of advice may prove invaluable in situations where a client faces a decision concerning strategic marketing that may have a lasting impact upon the future of the company.
Many companies experience growth in the business department due to the expansion of the workforce and the growth in the economy. However, these departments often overlook the needs of the creative or marketing departments that are crucial to the growth and profitability of the business. A strategic marketing plan is one method of ensuring that these departments remain strong and remain a vital part of the business organisation. Without a strategic marketing plan, the company may find itself losing key employees to competitors because its marketing objectives no longer align with the company’s strategic management objectives.
The implementation of a strategic marketing mix ensures that all departments of the company are working in concert to provide the best products or services to their customers. A strategic marketing consultancy will help build consensus amongst all departments, thereby increasing efficiency and productivity and therefore profitability. They play an important role in driving efficiencies and in reducing the cost base that the company needs to operate in a competitive and sustainable manner. By analysing the activities of each department within the organisation, they help to build a picture of the strategic and operational relationships that exist between all of these key stakeholders in the organisation.
A strategic marketing mix ensures that the resources of the company are being dedicated to the strategies that are aligned with the company’s strategic management objectives. These resources can be spent on those activities that bring about consistent, better value to the customers of the company. By building the relationships within the organisation, the business organisation is able to create a synergy that brings about the consistent better value. This allows for the organisation to deliver consistent and sustainable long-term performance.
The strategic marketing plan also includes a formal assessment of the performance of the key activities and functions of the organisation that have been identified as being critical to its continued success in the future. This would include such activities as product development, research, market planning, strategy planning and monitoring and feedback analysis. All of these activities are conducted to ensure that the goals of the company are being met through a consistent and measurable process that results in consistently better value to the customer and to the company itself.
The strategic marketing planning process enables the company to align its activities with its strategic objectives. This allows the organisation to compete successfully in the marketplace. It also enables the company to achieve the success it is looking for. When it comes to competitive advantage, there are few tools more effective than a well-managed and focused implementation of strategic marketing planning and a thorough understanding of how to compete. Competitive advantage is what gives organisations such as McDonald’s the ability to deliver to their consumers what they need.